New Hip Hop series Made You Look to begin April 29

It has been two years since Kingston has seen a genuine Hip Hop event, the last being the party and showcase series Pay Attention, which went on hiatus after March 2015. Its organisers have now partnered with Nanook Enterprises to present another unique series, Made You Look, on Saturday, April 29 at The Haven, 12 Hillcrest Avenue.

Made You Look – set to mark the fifth anniversary of Pay Attention’s April 2012 genesis – will feature Hip Hop and R&B selections from Inztinkz, DJ Stamma and DJ Zanj. The event, to be hosted by The Sickest Drama (TSD), will also showcase live graffiti art and breakdancers from the Demolishun Crew. Admission is $500, and $300 with valid student ID. Gates open at 8PM.

TSD, the host and one of the organisers, says, "Everyone who has been following our movement knows we bring the essence of the Hip Hop culture.” He also adds, "A lot of parties in Jamaica feature a Hip Hop segment that is lacking for any real Hip Hop head. You hear the same past and current hits, sometimes in the same order at each event. As lovers of and practitioners in the culture, we can't settle for that and we seek to fill the void for our community and other like-minded people."

Joan Webley of Nanook says, "We're pleased to be working with the Pay Attention team, also known as The Council. This has been a long time coming and I'm happy that Nanook is a part of this local Hip Hop movement. This is also one of the first events that Nanook will be having outside of the space to which our supporters have grown accustomed."

Sponsors of Made You Look include local cable entertainment station, HYPE TV, the New-York-based ArkHouse Music Group and Gambling House Recording Studio.