#FirstCoastChronicles: Three Years of #PayAttention!

Now into the month of May in 2015, Jamaica's premier Hip Hop event, Pay Attention, which started in April 2012, has officially passed the third anniversary mark. It has been an interesting journey, to say the least, and I have no regrets about how it has turned out. There has been a lot of progress, lessons learnt, ups and downs and even back-and-forth among my partners as we have worked on creating this one-of-a-kind experience for the local Hip Hop community. We have come a far way and I believe we have achieved much of what we set out to do.

For a movement that the average Jamaican did not know existed, our event alone has captured reasonable attention in the local media. From JamaicansMusic.com (Jamaican Hip Hop artistes leaving you with no option but to pay attention) to the Jamaica Gleaner (Jamaican Hip Hop commanding attention) to The Star to Hype TV (November 2013 Highlights) to CVM at Sunrise to KLAS ESPN 89 FM and Hot 102 FM, we've received exposure in every form of media - print, television, online and radio. It may not be everywhere or in the most popular outlets, but Hip Hop in Jamaica has never gotten so much of a spotlight, and much of it has centred around Pay Attention in recent times. 

We have also succeeded in building a stronger local Hip Hop community over the past three years. Rappers and crews are not as isolated as they once were and they are learning that there is strength in unity. What is beautiful about the unity being developed is that the common thread among all is simply a love for Hip Hop and the shared experience of being a rapper in Jamaica. All sorts of styles, perspectives and personas are welcome; but we endorse microphone skills!

We have seen many amazing performances, a packed venue at times, as well as local celebrities and personalities in attendance. We have connected many people and helped to forge new friendships, collaborative relationships and business partnerships. We have even turned doubters into believers who now profess their love for the movement and their faith in its talent.

This is no time to pat ourselves on the backs, however. We have come a far way, but we still have farther to go - not just Pay Attention as an event, but the local Hip Hop scene as a movement. There is more ground to conquer, locally, and most definitely, internationally.

We need more events that cater to our audience and community for us to truly have a 'scene'. We need more bloggers, photographers, vidoeographers and other people who will play essential roles. And our local Hip Hop artistes also need to put in the work - hone their crafts, study the business and move professionally in branding, marketing and promoting their music. The world is at our fingertips with the internet and much progress can be made if it is used correctly.

Will Pay Attention continue for another three years? Does it need to? Time will tell. But what I do now today is that we have a bright future. And it will take much more work to get there. I'm prepared for it though. Are you?

Let's make the world Pay Attention! 

Last modified on Sunday, 03 May 2015 22:27